E-commerce Development
From $1,200 • 6+ weeks • Cart + payments + ERP
An online store isn't just a website — it's a 24/7 sales tool. I build stores with fast loading, smooth cart UX, reliable online payments, and inventory/CRM integrations. Right now I'm working on one such project, so I speak from live practice, not theory.
What to consider when building a store
A great online store rests on four pillars: loading speed, 2-3-click checkout, reliable inventory sync, and seamless payment integration. If any one sags, customers leave for competitors and conversion crashes.
I work on a modern stack (Next.js + Sanity/Strapi or Bitrix wrappers) — it gives speed and flexibility without paying for boxed CMS licenses. Cart, checkout, customer accounts, order history — all on dead-simple UX so purchases take minimum clicks.
I integrate payment providers (Stripe, ЮКасса, CloudPayments), sync with 1C or your warehouse for live stock data, set up trigger emails (abandoned cart, order status). For large catalogs — autocomplete search and faceted filters.
Who it's for
Retail brand
You produce your own goods (cosmetics, apparel, food, hand-made) and sell via Instagram/marketplaces. A custom store helps build the brand, collect a customer base, and stop depending on third-party platforms.
Regional distributor
You sell wholesale or small-wholesale in your region with a warehouse and recurring customers. The site works as a catalog showcase + customer account with order history and per-client pricing.
Niche retail
A narrow niche with a loyal audience (fishing gear, professional tools, hi-end audio). Marketplaces don't deliver expertise — customers want advice, reviews, guides. The site doubles as "store + media".
B2B + B2C
You sell to both individuals and businesses with different pricing, discounts, and payment terms. You need two modes: a retail storefront and a closed B2B portal with per-client price lists.
Custom store vs marketplace vs SaaS platform
Three ways to sell online. Each has its place, and they're often combined. Comparison on key parameters:
| Parameter | Custom store | Marketplace | SaaS platform |
|---|---|---|---|
| Launch | 6-12 weeks, from $1,500 | 1-2 weeks, free | 1-3 weeks, from $300 |
| Sales commission | 0% (only payment 2-3%) | 15-25% + logistics | Subscription $100-500/mo |
| Brand control | Full — design, domain, UX | Minimal — unified template | Limited by theme/settings |
| SEO and traffic | Your own organic, your own ads | Internal search, their rules | Template SEO, restricted |
| Customer base | Yours forever | Not transferable | Yours, but no easy migration |
| Custom integrations | Any — ERP, CRM, warehouse | Only what's allowed | Only from app marketplace |
| Best for | Stable business, long-term plan | Quick niche test, volume sales | Start with minimal investment |
What's included
Catalog with filters
Categories, subcategories, autocomplete search, faceted filters (price, brand, attributes). Fast even for 10,000+ products.
Cart & checkout
One-click add, quantity edit, promo codes, shipping calculator. 3-step checkout without forced registration.
Online payments
Integration with Stripe, ЮКасса, CloudPayments. Apple Pay, Google Pay support.
1C / CRM integration
Two-way sync of stock, prices, and orders. No manual duplication.
Customer account
Order history, one-click reorder, delivery tracking, wishlist.
Manager admin panel
Order view, status changes, manual entry, sales reports. No developer needed.
Trigger notifications
Email and SMS: order confirmation, delivery status, abandoned cart with promo code.
SEO for catalog
Unique meta per category and product, clean URLs, structured data (Product, Offer, Review), sitemap, optimized images.
Pricing
Price depends on functionality scope. Three typical tiers:
MVP
- Catalog up to 100 products
- Cart + checkout
- 1 payment provider
- Basic admin panel
- Email order notifications
- Responsive markup
Standard
- Everything in MVP
- Catalog up to 5,000 products with filters
- Customer account
- 1C / CRM integration
- Promo codes, discounts
- SMS notifications, abandoned cart
Premium
- Everything in Standard
- Large catalog 10,000+ products
- Complex discount logic and loyalty programs
- Multi-store / multi-brand
- Marketplace integrations
- 90 days support + SLA
How we work
- 1
Audit & brief
Review assortment, order flow, current pain points, sync requirements with 1C/inventory.
Duration: 5-7 days - 2
UX & wireframes
Customer journey map, prototypes for catalog, cart, checkout. User-test with real people if possible.
Duration: 7-10 days - 3
Design
Home, catalog, product card, cart, checkout, customer account. 3 rounds of revisions.
Duration: 14-21 days - 4
Development
Frontend, backend, integrations (payments, 1C, shipping). Weekly demos.
Duration: 21-35 days - 5
Product upload & testing
Catalog import, photo session/editing (if agreed), test orders, integration verification.
Duration: 5-7 days - 6
Launch & training
Deployment, manager training on admin panel, analytics setup, handover.
Duration: 2-3 days
Frequently asked questions
Which platform: WordPress, Shopify, custom?
I build on a modern stack (Next.js + headless CMS) — faster and more flexible than WordPress, without Shopify's monthly fees and limitations. If you already run Shopify or Bitrix — I can plug in as a frontend without rewriting your backend.
Will you integrate with my 1C?
Yes, via 1C REST API or CommerceML. Two-way: products, stock, prices flow from 1C to the site; orders flow back. Need API access from your side.
What about payment processing fees?
I integrate any popular provider (Stripe, ЮКасса, CloudPayments). Contract and fees (typically 2-3% per transaction) are on your side. I just set up the integration.
Who uploads products?
If you have an export from 1C/Excel — I'll set up an automated import. If there are few products (under 50) and no data — I can upload manually for an extra fee, or train your manager.
Realistic timeline to launch?
Realistically 8-12 weeks for a mid-size store (1,000-5,000 products with average complexity). Less only for an MVP with basic features. Timelines are fixed in the contract.
Why a custom store over a SaaS platform (Shopify, Wix, Tilda)?
SaaS platforms are a fast start at $30-100/month and work well for testing a niche. Downsides: SEO is constrained by templates, design is locked to themes, custom integrations are paid extra or impossible, and you don't truly own the store — leave the service and you lose everything. A custom store costs more upfront but pays back in 1-2 years with full control.
Isn't it better to just sell on Amazon / marketplaces?
Marketplaces give you traffic out of the box but take 15-25% commission, dictate logistics, and don't let you build a brand (the customer remembers "bought on Amazon", not "bought from you"). The optimal mix: marketplaces for quick volume + your own store for repeat customers, brand, and higher margins.
What about shipping integrations?
I integrate popular carriers via API: shipping cost calculation by customer address, pickup-point selection on a map, automatic shipping label on payment, tracking in customer account. Standard set: DHL, UPS, USPS (or СДЭК, Boxberry, Russian Post for RU market).
Ready to discuss your project?
Free audit and preliminary estimate within 24 hours of your request.
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